How to use the Schema Markup Generator
- Choose the schema type that matches your page.
- Fill in the fields. Leave optional ones empty and they're left out.
- Copy the <script> block into your page, then test it with Google's Rich Results Test.
What schema markup does
Schema markup is structured data that describes your page in a format machines can read: this is a software product, it costs $0, here are its FAQs. Search engines use it to understand the page and, for some types, to show rich results like star ratings, prices or breadcrumbs. AI search tools read it too.
JSON-LD is the format Google recommends. It's one <script> block, separate from your visible HTML, so it's easy to add and keep up to date.
Which type should I use?
- Organization: on your homepage, to describe your company, logo and social profiles.
- SoftwareApplication: for an app or SaaS product page.
- Product: for a physical or digital product with a price.
- Article: for blog posts and news.
- FAQPage: for a page with real questions and answers that are visible on the page.
Only mark up what's visible on the page. Then check that it's detected with the marketing SEO checker.
Frequently asked questions
Is JSON-LD better than microdata?
For most sites, yes. Google supports both, but JSON-LD is easier to add, read and maintain because it doesn't touch your visible HTML.
Will schema markup guarantee rich results?
No. Valid markup makes a page eligible. Google decides whether to show a rich result, and some types, such as FAQ, now only show for certain sites.
Can I use more than one schema type on a page?
Yes. Add several <script type="application/ld+json"> blocks, or combine them in one block with @graph.
Where do I paste the code?
Anywhere in the page's HTML. The <head> is the most common spot. Most CMSs have a field or plugin for custom code in the head.