How to use the Keyword Density Checker
- Paste the text of your page or draft.
- Optionally enter the keyword you're targeting.
- Review the top phrases. Your main topic should be near the top, and nothing should look spammy.
Is there an ideal keyword density?
No. There's no magic percentage, and Google doesn't count one. What matters is that the page is clearly about its topic. Use the keyword in the title, the H1, the first paragraph and a subheading, then write naturally with related words and phrases.
As a sanity check, a main keyword that appears in more than about 3% of all words usually reads as stuffed. One that never appears in the body is a missed signal.
Use phrases, not just words
The two- and three-word phrase lists are often more useful than single words. They show the topics your copy actually covers. If the phrases people search for are missing, add a section that answers them.
Then make sure the copy is easy to read with the readability checker, and that your title uses the keyword with the SERP preview tool.
Frequently asked questions
How is keyword density calculated?
The number of times the keyword appears, times the number of words in the keyword, divided by the total word count, as a percentage. A two-word phrase used 5 times in 500 words is 2%.
Should I ignore stop words?
For finding topics, yes: words like 'the' and 'and' crowd out everything else. The checker hides them by default. Turn the filter off to see the raw counts.
Can keyword stuffing hurt my rankings?
Yes. Google's spam policies call out keyword stuffing, and it also makes copy worse for readers, which lowers conversions.
Is my text sent anywhere?
No. The analysis runs entirely in your browser.