How to use the Headline Analyzer
- Type the headline for your page, post, email or ad.
- Read the score and the checklist under it.
- Rewrite it and save versions to compare. Keep the one that scores best and reads best out loud.
What makes a headline work
- Specific beats clever. Numbers, names and outcomes ("Cut onboarding to 3 minutes") beat vague promises.
- Length: 6–12 words is the sweet spot for most pages. Under about 60 characters fits in a Google result.
- Power and emotional words add urgency or curiosity. Use one or two, not five.
- Clear format: how-to, list and question headlines tell readers exactly what they'll get.
- Front-load it: people skim the first and last three words. Put the keyword and the benefit there.
Headlines and SEO
Your page title and H1 are your most important headlines. The title is what people see in Google. Check its fit in the SERP preview tool. The H1 is what they see when they land. Make sure each page has exactly one with the marketing SEO checker.
Frequently asked questions
How is the headline score calculated?
It adds points for a good word and character count, specific numbers, power and emotional words, a clear format (how-to, list, question) and readable words, and takes points off for clickbait and all-caps. It's a writing aid, not a prediction of clicks.
What's a good headline score?
Over 70 is strong. But read it out loud: a headline that scores 65 and sounds human usually beats a 90 that sounds like a robot wrote it.
Does it work for email subject lines?
Yes. The same rules apply, but keep subject lines shorter, under about 45 characters, so they don't get cut on phones.
Is my headline saved or sent anywhere?
No. Everything runs in your browser. Saved versions stay on this page until you close it.